Think.  Train.  Thrive.

 Even amongst the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn’t necessarily translate to a superior on-field experience—it’s the mental game that matters most.

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The Mental Game

What separates the top few from the many players in a sport? It’s their mentality. The importance of the mental side of athletics was once brilliantly summed up by basketball legend Kareem Abdul-Jabbar: “Your mind is what makes everything else work".

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About our Services

My Three-Part Mission as a Consultant:

1. What I do…and why I do it? In sports, business, and life there exists a kind of complacency. My passion as a consultant is to challenge the status quo, that “business-as-usual” attitude.

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Dr. Jim Afremow

is a much sought-after mental game coach, licensed professional counselor, and the author of The Champion’s Mind: How Great Athletes Think, Train, and Thrive (Rodale, 2014).

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